We’ve honed the expertise of programmatic advertising by consistently leveraging data from various sources across diverse platforms.
“Projected to hit $68.87 billion by 2020, programmatic advertising expenditure anticipates an almost fourfold surge within a mere couple of years.”
Studying your competitors can enhance your media strategy and result in cost savings.
Why Choose Programmatic Advertising?
Display advertising, mobile advertising, video advertising, and social advertising exemplify the realm of programmatic advertising. This paved the way for the inception of Real-Time Bidding (RTB), marking the inaugural programmatic ad. RTB constitutes a technique for purchasing and selling ads within a real-time auction, wherein transactions transpire as web pages load, typically around 100 ms. This approach facilitates improved and speedier targeting, as ads are procured and sold on a per-case basis, ensuring exposure solely to the intended audiences.
At present, automated tools and technologies predominantly oversee social advertising, overseeing direct transactions and implementing automation to refine audience targeting. They grant purchasers access to top-quality video and in-app inventory. Programmatic entails the consistent utilization of data from multiple sources, encompassing real-time systems, equations, and algorithms, for the automated provision of data-driven, personalized, and pertinent experiences to customers as they interact with the brand through various touchpoints. Such interactions encompass targeted offerings, messaging, and content traversing paid, owned, and earned channels.
